3 Brands Entering the Virtual Reality World (Metaverse) in 2022

Genie believes that many of you may not fully grasp the emerging trend of the Metaverse, which is currently gaining momentum. Several well-known companies have begun shifting towards entering the virtual market, ready to accompany our normal way of life. For example, AIS has partnered with the virtual influencer, Irene, to become an ambassador for their brand. Similarly, True 5G has enlisted the virtual influencer, IMMA, as their brand ambassador as well. However, these are just teasers that Genie has mentioned. Today, we will discuss three real estate development brands that are venturing into the thriving Metaverse market. Each brand will offer exciting features, which you can follow in this article. And here's a little whisper for those of you interested in Virtual Influencers, you can click to read more about it.

Many of you may be wondering how the Metaverse will impact the real estate industry. Let me tell you that currently, numerous real estate developers worldwide have started showing interest in buying and selling virtual properties in the Metaverse. They recognize the potential growth in digital investments in the future. Today, Genie will present three Thai real estate brands that are interested in joining the Metaverse for you to enjoy and explore.

SC Asset

Let's start with the brand SC Asset. I must begin by mentioning that SC Asset Corporation Public Company Limited achieved its highest record in the financial year 2021, with a total revenue of 19,515.58 million baht and a net profit of 2,062.13 million baht. This information is based on the Stock Exchange of Thailand.

At the same time, SC Asset has successfully set its main goals for the year 2022 through the Business Direction announcement, and what's particularly noteworthy about this announcement is that Mr. Nuttaphong Kunakornwong, the CEO of SC Asset, appeared in the form of a CEO Avatar, fully prepared to step into the Metaverse. SC Asset will lead the SC Thriving for Good plan, which spans a four-year period from 2022 to 2025.

In the year 2022, SC Asset's plan includes the launch of 27 new projects with a total value of over 40,000 million baht.

The key factors that will contribute to the success of the SC Thriving for Good plan can be divided into three strategies:

Thriving: Growing on existing landscapes, exploring new opportunities.
Connecting: Connecting everything, creating greater value.
Sustaining: Creating sustainable value for people and the environment.

With such a well-thought-out plan, achieving success in the billions is certainly not far-fetched.

And an important topic that cannot be overlooked is the Business Direction announcement of 2022. This announcement was presented in the form of SC New Realities, where Mr. Nuttaphong Kunakornwong recreated his identity as an Avatar for the initial unveiling. This clearly indicates a strong readiness to enter the Metaverse.

Within this announcement event, there was a preview of various projects that SC Asset is planning to launch this year. It has been heard that SC Asset itself plans to introduce the "SC Morning Coin" blockchain in the fourth quarter of this year. This means that partners, customers, and even employees will have the opportunity to use the coin to exchange for products or services outside the company's ecosystem.

And speaking of this Avatar-based unveiling, it certainly leads us to the topic of marketing in the Metaverse. Through some research, I found that SC Asset believes in the growth potential of the Metaverse in the future. However, the company may not directly invest in the Metaverse but rather integrate various technologies into its projects. For example, when purchasing a house or condominium within the SC Asset network, there may be a Metaverse version available. Of course, this requires studying consumer behavior and determining the direction to take.

So, what do we think about SC Asset, the first brand we're discussing today? Personally, Genie finds the 27 upcoming projects awaiting launch this year very intriguing. Each project seems to be top-notch, targeting luxury customers. The starting price for houses in these projects is around 10 million baht, while the new condominium projects are aimed at the Gen Y customer group, with prices starting at around 100,000 baht per square meter.

Ananda Development

Come to the next brand, Ananda Development. In the year 2565, Ananda prepared to launch seven new projects with a total value of over 28 billion baht. In the past year, 2564, the company's financial performance had a revenue of approximately 3,009.18 million baht, although the figures are not yet finalized. This information is referenced from the Stock Exchange of Thailand.

Ananda Development evaluated the economy for the year 2565 and saw positive signs as foreigners started investing in the real estate sector in Thailand after the COVID situation improved, although not significantly. Therefore, the company shifted its focus to Thai customers, primarily targeting the Main Class, Upper Class, High Class, and Luxury segments. You can follow the segment rankings here.

The planned new investment projects consist of 5 condominium projects and 2 housing projects. The interesting part is the introduction of new condominium brands, Coco Park and Culture.

Ananda introduced a new strategy called "Ananda New Blue," which encompasses everything beyond technology, data, and innovative living concepts. Over a period of more than two years, Ananda has invested to enhance the back-end systems to create an excellent platform called "New Normal Working." This platform offers convenience and solves consumer problems comprehensively.

Regarding the "Ananda New Blue" strategy, Ananda has released a 1.43-minute video showcasing the future condominium style of two projects that have never been seen before.

We cannot overlook the preparations for entering the Metaverse. As we know, Ananda introduced "Wunni" at the end of 2564 to establish a customer base in line with the company's target group, the new urban generation (Gen Z).

The generations can be divided as follows:

Gen Z: Ages 10-21 or born between 1997-2009.
Gen Y: Ages 22-38 or born between 1980-1996.
Gen X: Ages 39-53 or born between 1965-1979.

Source: Moneyhub.

The introduction of "Wunni" in this event is a reaffirmation of Ananda's leadership in technology and new innovation. It signifies the utilization of AI technology to further develop various aspects. "Wunni" will serve as a central figure in communication and sharing life experiences and lifestyles with the new generation, with the aim of attracting new customers. This marks the beginning of Ananda's venture into the digital world to enhance capabilities in different areas.

Everyone can follow the exciting activities of the "Ananda X Wunni" project through the following channels:

Facebook: Ananda Development

Instagram: Callmewunni

For Genie, this upcoming project is definitely worth keeping an eye on. Ananda Development has ingeniously created a platform that enhances convenience for consumers like us. It's perfectly suited for Genie. Exciting times ahead!

MQDC

Let me start by saying that the brand we're about to discuss has already embarked on a global-scale project. Based on the research conducted by Genie, this project was conceived by T&B Media Global, a company with extensive knowledge in various creative fields. After registering its subsidiary in the United States stock market (NASDAQ), the company announced a significant investment in building the "Translucia" Virtual Metaverse, the first of its kind in Thailand. The initial investment for this project alone amounts to over 10 billion baht.

The first partner of the "Translucia" project is MQDC, a prominent real estate developer. They are the first real estate developer to enter the Metaverse and develop properties in both the virtual and real worlds.

MQDC has prepared a dedicated team to develop cities and real estate projects in this virtual world under the name "MQDC Metaverse."

On February 15, 2565 (2022), MQDC conducted a groundbreaking ceremony to commence the construction of their grand project, "Cloud 11," a mixed-use development located on Sukhumvit Road. This project is expected to be unveiled within this year.

Now, let's move on to the time when Genie proudly presents the magnificent "The Forestias Bangna," a project that can only be developed by Magnolia Quality Development Corporation Limited, also known as MQDC. This project has already won 42 global awards, which is truly extraordinary. For those who are curious about what makes this project so fascinating, click on the link above to read more.

How exciting it is for the brand that is entering the Metaverse, the virtual world, as introduced by Genie today. Each brand has its own unique plan, and one thing that is evident from all three brands is the confidence that the Metaverse will undoubtedly impact the real estate industry and other businesses in the future.

For those seeking more knowledge about real estate, you can follow Genie's website at www.genie-property.com or visit the Facebook page GeniePropertyThailand. Rest assured, you won't be disappointed.